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What are "wealth creating" and "wealth preserving" information?
The value of the information may be wealth creating such as your customer list and customer preferences. The value of the information may also be wealth preserving such as knowing which mistakes to avoid. Perhaps your company made a mistake in a marketing strategy. Knowing to avoid the mistake is of value, since it preserves wealth. Your company stands to gain competitively if your competitors make the same mistake. Wealth preserving information and wealth creating information should both be closely guarded secrets.
Updated: 11/12/99
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