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How do trademark rights protect the public?
Trademarks indicate source, sponsorship, affiliation or other business relationship, and are used to prevent consumer confusion. As a result the public uses trademarks so they know who made the product or who stands behind the service. Trademarks are in essence the proper name, much like your given and surnames, and are used to know exactly who is providing this product to the customer. The benefits flowing to the customer include consistency of quality and character so that the customer does not need to open the packaging on each product to know the quality of what is inside.
Updated: 11/12/99
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