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  • What is the strength of different marks?
    • The strength of a trademark is its ability to distinguish the goods or services of one from the goods or services of another. Generic marks have no strength as trademarks. The strength of all other trademarks is a function of the uniqueness of the mark compared to the goods or service coupled with the level of consumer recognition of the trademark.

    Updated: 11/12/99
    Important: These Frequently Asked Questions (FAQs) provided by the Patent Cafe where prepared by N Paul Friederichs III and Andy Gibbs. They are used with permission of the Patent Cafe. More intellectual property resources can be found at the Patent Cafe.

    These Frequently Asked Questions are based on Federal Law.
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